He launched his first ever blog when Multiply was at its peak in the social media scene. His passion for photography started ever since. He took classes from the Federation of Philippine Photographers Foundation in order to master the basics in photography. He later on became the president of his school La Salle Green Hills's photography club.
He formally started his career in fashion photography during his freshman year in college with the guidance of renowned photographer Niccolo Cosme. Social media paved way for his works to be discovered around the country. He landed multiple projects throughout the first year of his life as a professional fashion photographer.
At the age of 18, he became the youngest photographer to become a finalist in the first season of the reality show MEGA Fashion Crew. He placed fourth out of twelve teams. The exposure he got from the show helped him land magazine projects a few weeks after the airing of the show.
He became one of the brand ambassadors and the photographer of SM Youth producing quality content for the brand ranging from monthly lookbooks to street style features. This opportunity also got to showcase his menswear styling in some of the shoots that they produced.
He launched KalsadaPH - the first and biggest street style project in the Philippines wherein he photographed more than 500 Filipinos in 26 cities across the country. The project took a halt in 2014 but he plans to relaunch it in 2016.
At the age of 21, he produced his first billboard campaign featuring celebrity Dennis Trillo for Hanford Philippines. The billboards were up around the country the entire year. The same time he shot his first major campaign for SM Youth. His photos for the brand were displayed in all SM department stores nationwide for the entire summer season.
He formally became the digital creative director of SM Youth and SM Men. He significantly helped turned SM Youth into a globally competitive brand in the digital scene.