He launched his first ever blog when Multiply was at its peak in the social media scene. His passion for photography started ever since. He took classes from the Federation of Philippine Photographers Foundation in order to master the basics in photography. He later on became the president of his school La Salle Green Hills's photography club.
He started his career in fashion photography during his freshman year in college with the guidance of renowned photographer Niccolo Cosme. Social media paved way for his works to be discovered around the country especially through his blog. He then landed some projects throughout the first year of his life as a professional photographer.
At the age of 18, he became the youngest photographer to become a finalist in the first season of reality show MEGA Fashion Crew. He placed fourth out of twelve teams. The exposure he got from the show helped him land magazine jobs a few weeks after the airing of the show.
He became one of the brand ambassadors and the head photographer of SM Youth producing quality content for the brand ranging from monthly look books to street style features. He also got to show his fashion styling skills on some of the look book shoots that they produced.
He launched KalsadaPH - the first and biggest street style project in the Philippines wherein he photographed more than 500 Filipinos in 26 cities across the country. The project will be published as the first ever Philippine street style book on 2014.
At the age of 21, he shot his first billboard campaign featuring celebrity Dennis Trillo for Hanford Philippines. The billboards are up around the country until the end of the year.
He became the digital marketing manager of SM Youth and SM Men. He produces content and manages the brands' digital assets making sure they are at part with the international retail scene.